Poverty Alleviation by China Foundation for Poverty Alleviation

　　【Overview】After two decades of development, China Foundation for Poverty Alleviation (CFPA) has grown into a large-scale national public welfare organization with total assets of more than 500 million Yuan, annual funding of more than 300 million Yuan and annual beneficiary population of more than 500,000. As of the end of 2009, China Foundation for Poverty Alleviation had raised and invested more than 3 billion Yuan of anti-poverty funds and materials and launched more than 200 poverty alleviation projects, which benefited more than 9.2 million poor people. In 2007, it was titled as 5A foundation by the Ministry of Civil Affairs.

　　Since 2000, adhering to the guideline of "inheritance, reform, development and innovation", under the guidance of the strategy for development of brand projects, through the arduous and painstaking efforts, China Foundation for Poverty Alleviation has established a complete, systematic and scientific project management system and a series of methods of operation, established a professional project management team composed of more than 200 full-time staffs and 500 part-time staffs, and gradually focused on the implementation of microfinance projects, Maternal and Infant Health 120 Project, New Great Wall Project for poor university students to improve themselves, emergency relief projects, integrated community development projects and other assistance projects, of which microfinance project, Maternal and Infant Health 120 Project, New Great Wall Project for poor university students to improve themselves and emergency relief projects have become well-known public service projects.

　　【Microfinance Project】 The project was established based on the successful experience of Grameen Bank in Bangladesh and the characteristics of China's rural areas. In 2001, the State Council Leading Group Office of Poverty Alleviation and Development (LGOP) issued a document (Guo Kai Ban Han (2001) No. 25) to approve China Foundation for Poverty Alleviation to be a pilot unit for microfinance projects for poverty alleviation, which confirmed the legal status of China Foundation for Poverty Alleviation for the implementation of Microfinance Project.

　　Objectives of Microfinance Project: First, provide financial support for the real poor; secondly, improve the self-reliance and self-development ability of the poor; thirdly, achieve the sustainable development of project operating mechanisms. Target groups: the poor in impoverished rural areas who cannot obtain loans from formal financial institutions (especially women).

　　After ten years’ development, the Microfinance Project of China Foundation for Poverty Alleviation has become the largest NGO project in China with the most standardized management and the best quality. In 2009, the project covered 26 counties (cities) in 12 provinces (autonomous regions, municipalities), including Fujian, Shanxi, Guizhou, Liaoning, Hebei, Hunan, Hainan, Jilin, Inner Mongolia, Jiangxi, Sichuan, etc, issued 184,674 loans of more than 696.7 million Yuan in total with beneficiary population of 888,500, and the rate of risk loans with more than 30 days in arrears was only 0.96%.

　　Based on the different production and operation needs of farmers, microfinance programs provide different loan products such as "integer loan and scattered repayment", "integer loan and integer repayment", "equal monthly repayments", "urban loans" and "personal loans". The loan amount ranges from 1000 Yuan to 3000 Yuan. Meanwhile, microfinance projects also provide customers with capacity-building support, including legal knowledge, management, production technology and public health training and information services.

　　After 2008 Wenchuan Earthquake, Microfinance Project set up "5.12 Micro-credit Fund" and invested 26 million Yuan of project funds to carry out project construction in the earthquake area. In 2009, the pilot projects were launched in Mianzhu, Deyang and Shifang and the pilot areas will be expanded to include Beichuan County and Wenchuan County within three years.

　　【Action 120: Maternal and Infant Health Project】 Maternal and Infant Health Project (MIHP) is designed to deal with the problem of the lack of public health security in rural poor areas of China. In rural China, maternal and child mortality is much higher than that in the city, especially in western poverty-stricken regions, the maternal and infant mortality is higher. It is a great calamity to their families that women die due to giving birth to children and the infant death is also a heavy blow to the family.

　　CFPA and the poor counties jointly raised funds for the establishment of four support systems for prenatal care, emergency relief, classified subsidies and personnel training to ensure the normal operation of the project. Emergency centers are set up in the counties and sub-centers are set up in administrative towns with good conditions. Emergency centers are under the leadership of the directors and the CFPA provided one ambulance for the county-level center with full-time drivers. Each village is equipped with a women's health support person who has prenatal care and new delivery capabilities through receiving trainings and is responsible for the registration of pregnant women of project areas and making prenatal care (once every three months). When high-risk pregnant women are found, he must send the women to the emergency center by ambulance for a rescue before the perinatal period. For those living in mountain areas where cars cannot drive in, a stretcher team should be organized in advance to carry the pregnant women to the roadside and then transfer to the hospital.

　　The Project encourages maternal hospital delivery in poor areas and provides subsidies of 200-2000 Yuan for each based on actual situation. Since it was launched in 2000, the project has been implemented in 12 counties (districts) of 6 provinces (autonomous regions), including  Yulong (formerly Lijiang) and Deqin of Yunnan, Zhenghe, Pingnan and Changting of Fujian, Qianjiang and Chengkou of Chongqing, Longde of Ningxia and Jixi of Anhui, etc. The project has raised a total of 69.78 million Yuan to benefit 98.000 people and rescue 253 severe pregnant and lying-in women. After several years of efforts, the maternal and child mortality in the project areas has decreased significantly and the level of maternal and child security has been significantly improved. The project was widely welcomed by the masses and reported by domestic and foreign media for many times.

　　With more government investment in public health, Maternal and Infant Health 120 Project timely put forward the goal of “going to Tibet and Africa” and has taken a solid step forward.

 

　　【Emergency relief projects】 Emergency relief project was established in 2002 and had been in operation for eight years by 2009. China is a country prone to natural disasters and disaster is a major cause of poverty and poverty-returning and one of the main factors that restrict the sustained social and economic development in China, especially in poverty-stricken areas.

　　Emergency relief project, as a complement to government’s disaster relief, plays a positive role in providing rescue and assistance for impoverished areas and poor rural households. Objectives of the project: First, reduce the suffering of the victims and improve disaster response timeliness and relevance; Second, advocate and promote the cooperation between government and NGO and the cooperation between NGOs, and enhanced rescue-related capacity building and network construction.

　　Over the past eight years since its inception, the project has made a positive response to the southern floods, typhoons, tsunami in Indonesia, snow disaster in Qinghai, freezing rain and snow disaster in South China and Wenchuan Earthquake, and donated a total of 619 million Yuan of relief funds and materials to benefit more than 3.1 million victims in 22 provinces (cities/ autonomous region), including Sichuan, Xinjiang, Mongolia, Shaanxi, Yunnan, Chongqing, Hubei, Guangdong, Guangxi, Henan, Anhui, Fujian, Hunan, Beijing, Nanjing, Heilongjiang, Gansu, Guizhou, Qinghai, Shanxi, Liaoning, Jiangxi, etc.

　　In 2008, soon after the snow and ice storms in South China and Wenchuan Earthquake, the project responded at the first time and raised a total of 335 million Yuan of funds and materials to benefit about 1.734 million people in 125 counties of 11 provinces, making a great contribution to alleviating the sufferings of the people in disaster areas. Relevant government departments, media, the recipients and the public made positive comments on its two emergency relief actions and the emergency relief project was titled as "2008 China Charity Award - the Most Influential Charity Project".

　　【New Great Wall Self-Improvement Project of Poor College Students】 New Great Wall Self-Improvement Project of Poor College Students was launched in September 2002. It is one of the most influential public welfare projects for college student with the longest history in China. Objectives of the project: First, mobilize social forces to help poor students and pass social care to them to help them realize the dream of talent; Second, establish mutual aid organizations of college students - self-reliance club to pass social care and train self-improvement personnel through self-help, helping others, hard work and community service; Third, establish interaction networks and platforms for the recipients students, donors and society to build the new Great Wall of China with love, knowledge and talents. Target group: full-time undergraduate students excellent in character and learning in economic hardship.

　　To respond to the macro policy changes in funding for poor college students, since 2007, the New Great Wall Project has launched the "New Great Wall – Self-improvement Project of Poor High School Students". Through opening self-improvement classes in high schools of key counties for poverty alleviation and development, it provides all the living fees and some tuition and accommodation feeds for 50-70 excellent high middle school students of each class who are in economical difficulty.

　　Over the seven years since the implementation, New Great Wall Project has covered 452 universities and 76 middle schools in 31 provinces (municipalities) and raised funds of 150 million Yuan to subsidize 72,000 people. While providing financial aid for students, it also organizes series of activities to strengthen the spirit of self-reliance and heritage of care of the recipient students.

　　According to 2006 sample survey of customer satisfaction on New Great Wall Project, 100% of the relevant organizations and units were satisfied with the project (very satisfied: 69%; satisfied: 31%); 98.7% of the public and individual donors were satisfied with the project (very satisfied: 56.4%; satisfied: 42.3%); 98% of the recipient college students were satisfied with the project and 96% of the recipient universities and colleges were satisfied with the speed of the allocation of funds and said that the project “has scientific design and reasonable and standardized management model”.

　　In November 2005, the New Great Wall Project was issued the "China Charity Award" by the Ministry of Civil Affairs. In September 2006, the New Great Wall Project was listed among the "Top Ten Demonstration Projects" in the first "social welfare demonstration project" recognition activity.

　　【"Care Package" Project】In 2009, while continuing to strengthen the management of self-improvement project for poor college students and the “self-reliance club” of high school students and expanding the scale of the “self-reliance club” of high school students, CFPA launched the "care package" "June 1st" love action for the pupils in 5.12 Wenchuan Earthquake Disaster Area. The project raised relief funds of more than 130 million Yuan to benefit 1783 primary schools and 1.16 pupils in the disaster areas.

　　The "Care Package" Project of CFPA ranked the third as "an innovation of Chinese NGO organizations, which in 2009 wave of civilian charity witnessed China's growing enthusiasm for private charity". On January 22, 2010, China Social Work Association, the "Public Good Times" and other social welfare organizations jointly launched the 2009 "Top Ten Public News" to promote public welfare. The "Care package" Project again ranked the fourth under the title of "care package" with "civilian charity". Reasons released: On April 26, the "Care Package Project" launched by CFPA attracted public participation with small amount, convenience, transparence and one-for-one characteristic. During the three months, more than 900,000 people were involved and more than 100 million Yuan was raised. The remarkable achievement again shows the universal property of charity and again stimulated the innovation awareness of charities: What Chinese people lack is not love, but the right platform to pass love.

　　【Project Angel】 The generation of poverty is inseparable with disease. In order to alleviate the situation of falling poverty or returning poverty due to illness, improve the level of health care and the quality of medical services for the people in western regions, CFPA launched Project Angel in 2002. The project mainly organizes trainings for the presidents, vice presidents and backbone management personnel of the hospitals (mainly county and township hospitals) in western regions to foster a number of cadres good at management, financial affairs and computer management for the western areas so as to improve the management of hospitals. Meanwhile, it provides relevant office supplies for hospitals to enhance the management and operation capacity of the hospitals in the western regions. It helps the hospitals to establish information system and related computer, printer, server and other management software, and strengthen the hospital's human resources development and financial management, cash management and drug management to reduce management costs and medical expenses of patients so that poor people can benefit from it. As the hospitals in western regions usually lack medical devices or have only old backward medical equipment, Project Angel carried out medical equipment aid projects and organized medical apparatus manufacturing enterprises to donate new medical devices to the hospitals in western regions and guide the installation and repairing, making a contribution to the development of medical industry in western regions.

　　From 2002 to 2007, Project Angel raised a total of 143 million Yuan of relief funds and materials, including 102 million Yuan of material donation, 36.25 million Yuan of project funds and 4.1 million Yuan of training fees. It held 20 management skills training courses for the presidents and management personnel of hospitals and 3006 presidents and backbone staffs of the hospitals in central and western regions participated in the trainings. It installed information management system and remote diagnosis system for 269 hospitals in poor areas and provided medical device assistance for 139 hospitals in poor areas. Meanwhile, the project organized the experts of People's Liberation Army General Hospital and Guang An Men Hospital of China Academy of Traditional Chinese Medicine to provide free medical services in impoverished areas in Ningxia, Hebei, Guangxi, Sichuan, Shanxi, etc.

　　【Integrated Community Development Project】 This project was established in the 1990s by CFPA to improve the production and living conditions of poor rural areas and enhance the quality of the poor and the survival ability of the recipients. Since the 21st Century, three types of projects have been gradually formed, namely education and health infrastructure construction, community development and skills training.

　　Poverty alleviation by education: school building projects of Minsheng Bank, the European Union Chamber of Commerce, Great China International Group, Nokia and Yang Tong Shu, Ningxia Haiyuan "Girls House Building" project aided by the International Islamic Relief Organization, Yunnan Jinghong "Taiseng Building" and relief projects for needy pupils aided by Haili Enphants, etc.

　　Poverty alleviation by health care: China-Netherlands ORET Project and Zhejiang Longquan Xiaomei Town Hospital Project aided by Consulate-General of Japan in Shanghai.

　　Community development projects: Daliangshan Housing Project of Sichuan, Tongxin County rural development project in Ningxia, Jiangling-Xiqiao Project, comprehensive development projects of Malong County and Ning’er County in Yunnan aided by Singapore Lien Aid, Sichuan Lezhi drinking water projects for humans and livestock, Sichuan Liangshan Comprehensive Development Project aided by German Misereor Foundation, etc.

　　Training project for employment was launched in September 2004. It organized trainings for more than 2000 rural young people in Hunan, Sichuan, Chongqing, Jiangxi and Fujian.

　　Since the implementation of the project, a total of 195 million Yuan was invested and the projects have covered 104 poor counties in more than 20 provinces (municipalities, autonomous regions) in China, and 976,000 people benefited from it. The recipients come from the poor rural communities in more than 100 counties of 27 provinces (municipalities, autonomous regions) in the country. A total of 229 million Yuan was raised to benefit 1.064 million people.

　　【Orphan relief project in earthquake stricken areas】Orphan relief project in earthquake stricken areas was launched officially in 2008. On the next day after 5.12 Earthquake, China Foundation for Poverty Alleviation and Sohu jointly proposed for disaster relief. On May 15, they organized three children from disaster-hit areas to Beijing for a program in Sohu and advocated "disaster orphan care" to the public. As of the end of 2008, it had signed orphan support agreements with 26 disaster-hit counties and built twinning partnership with 3，183 orphans for disaster relief. As of the end of 2009, after one year of hard work, the orphan care project became an independent project named “orphan care with love and home”.

　　【Build a platform of love】 Since the new century, China entered a period of rapid economic growth and rapid social transition. There is a rapid increase in social wealth, but many problems occur to the distribution due to differentiation, which led to conflict and disharmony. After the first market distribution and the second government distribution, social wealth needs to be fairly distributed for the third time by non-profit organizations to create a harmonious distribution, guide the continued wealth growth and sustained economic development and achieve national rejuvenation.

　　As a public institution to pass love, serve vulnerable groups and promote social equity, justice and harmony, China Foundation for Poverty Alleviation deeply feel its meager strength. After achieving certain results in its brand poverty alleviation projects and obtaining certain social influence, CFPA decided to implement the strategy of "flying with two wings through virtual-actual combination". Through building a platform of love and cooperating with peers, it strived to train grassroots organizations and develop volunteer resources to promote the development of civil society in China and benefit more people in pain.

　　At this stage, China Foundation for Poverty Alleviation successively launched the "China International Conference on NGO Poverty Reduction", "Large-scale Public Welfare Activities for Poverty Alleviation in China", "China Poverty Eradication Award Presentation Conference", "Public Service Activities for 10.17 International Day for the Eradication of Poverty", "Series of Projects to Promote the Development of Civil Society", etc  to mobilize more people who become rich first and non-profit organizations to join the public actions to foster a common philosophy and promote the third distribution and social harmony.

　　【China International Conference on NGO Poverty Reduction】 In October 2007, CFPA held in Beijing the China International Conference on NGO Poverty Reduction - China’s first international conference sponsored and organized by NGOs. More than 250 people from 170 NGOs and non-profit organizations of Asia, Europe, America, Oceania and China attended the event.

　　During the International Conference on NGO Poverty Reduction, CFPA published "Research Series on Social Poverty Reduction in China" composed of ten monographs and selected 44 excellent articles from more than 600 papers to form the Conference Proceedings.

　　The conference conducted in-depth discussions on seven issues, namely NGO's role and challenges of poverty, NGO's internal management and capacity building, NGO's internal evaluation system and behavior, NGO's poverty alleviation models and practices, international comparison of NGO's poverty alleviation, NGO's international cooperation and exchanges, and NGO's external environment

　　The conference published the "Beijing Joint Declaration on Poverty Alleviation by China's NGOs" to call for all the people and NGOs committed to poverty alleviation in the world to take action and give play to their strengths to promote the development of global poverty reduction.

　　【Large-scale Public Welfare Activities for Poverty Alleviation in China】On October 17, 2005, the Large-scale Public Welfare Activities for Poverty Alleviation in China initiated and organized by China Foundation for Poverty Alleviation was launched at the Great Hall of the People. Vice Premier Hui Liangyu attended and inaugurated the event. As the first co-sponsor of the event, China Minsheng Banking Corp Ltd donated 31 million Yuan to CFPA for the establishment of the "Livelihood Education Poverty Alleviation Foundation".

　　The activities of the "Poverty Alleviation in China" included inviting one thousand loving volunteers and one hundred loving enterprises and rich people to visit one hundred counties, one thousand villages and ten thousand households and conduct surveys on poor families’ livelihood while experiencing the poverty, forming relevant research reports. At the same time, it mobilized new media to report the present poverty and living status of poor families, especially the anti-poverty spirit of the people in impoverished areas, start an upsurge of paying attention to poverty, poverty eradication and jointly creating harmony.

　　These activities were supported by more than 40 central organs, more than 2300 enterprises and relevant units including China Construction Bank and China Minsheng Bank, and more than 32,000 people. The activities also received the support from more than 200 celebrities, including basketball star Yao Ming, Olympic champion Deng Yaping, Liu Xiang, the space hero Yang Liwei, famous singer Na Ying, Sun Nan, etc. Through raising relief funds, it supported Microfinance Project, Maternal and Infant Health Project, New Great Wall Project, Emergency Relief Project and other poverty reduction projects, and achieved significant results.

　　【China Poverty Eradication Award】 The 44th United Nations General Assembly observed October 17 each year as the "International Day for the Eradication of Poverty" and called on Member States to disseminate and promote the elimination of poverty in the world and take specific anti-poverty actions. Since the founding, under the support of the Party, government and social forces, China Foundation for Poverty Alleviation has done a lot of poverty alleviation work nationwide. During the period of the "Seven-Year Priority Poverty Alleviation Program", CFPA successfully held seven appraisal activities for "National Top Ten Champions in Poverty Alleviation" and selected a total of 70 champions in poverty alleviation and 80 anti-poverty contribution award winners, which promoted the implementation of the "Seven-Year Priority Poverty Alleviation Program". To link with the UN "International Day for the Eradication of Poverty", it changed the award name of "Champions in Poverty Alleviation" to "China Poverty Eradication Award" and adjusted the awards, selection criteria, candidate recommended methods, selection procedures and methods. After two years of preparation, in 2004 and 2006, it successfully held the first and the second recognition and awarding activities for "China Poverty Eradication Award". To this end, UN Secretary-General Annan sent it a congratulation messenger, Premier Wen Jiabao made ​​important instructions and Vice Premier Hui Liangyu attended the ceremony and delivered an important speech.

　　【Series of projects to promote the development of civil society】 The degree of maturity of non-profit organizations is an important indicator to measure the degree of the development of a country's civil society. To promote the development of grassroots non-profit organizations in China, CFPA has implemented the following projects successively:

　　In 2005, CFPA sponsored and implemented the "China Development Marketplace" Project jointly with the World Bank, LGOP and the Ministry of Civil Affairs. Themed "supporting innovation and expanding services to benefit the poor", targeting at NGOs, the project mainly provide grants for their development ideas and innovative projects. It received a total of 975 project applications and provided grants for 31 of them.

　　It launched the pilot projects for “government village-level poverty alleviation program implemented by NGO” in Jiangxi jointly with the Asian Development Bank, LGOP and Jiangxi Provincial Poverty Alleviation Office. The project was launched in 2006 and invited 9 NGOs in two batches to participate in the village-level program implementation of 26 impoverished villages in six towns of three poor counties. The total investment to the project was $ 2.7 million. This is the first time for the Chinese government to purchase services of NGOs through standardized bidding process, marking the launching of standardized pilot projects for service procurement of the government.

　　In 2006, CFPA sponsored the "NPO self-regulatory action" jointly with China Youth Foundation and the Amity Foundation. Through voluntary contract signing, development of standards, independent assessment, disclosure of information and other specific measures, it proves to the public NPO's operational efficiency, effectiveness and credibility. It released the "self-regulatory guidelines" and launched pilot assessments on three sponsors.

 

　　In 2007, CFPA successful organized and implementation of the EU-funded "NGO Capacity Building Project" and completed the trainings for 102 people from 56 grass-roots NGOs. The www.ingo.crg.cn established by the project is designed to build a platform for experience-sharing between various types of NGOs. After two years of operation, the website has gradually got its characteristics of online communication, NGO Forum and data download, etc. As of the end of 2009, it had got a total of 5,727 registered members (2,057 in 2008); the page views reached 8.59 million, the highest monthly views reached 880,000 and the average daily views was nearly 30,000. A total of 116 NGOs were registered and provided independent cyberspace for its display, publicity and promotion of its institutions.

　　【Internationalization of China Foundation for Poverty Alleviation】 Since its inception, CFPA always develops with China's social development and the growth of China's public welfare undertakings. On the 20th birthday when it was going to start the development history of its third decade, new opportunities and challenges occurred. On the one hand, with the strengthening of China’s national power and the stepping up of China’s development, the pace of China’s globalization has been accelerated and the world has a new definition and requirements for the role and image of China in the international arena. On the other hand, through years of development, CFPA has accumulated rich experience in institutional governance and project management and work it has done received recognition and support of all circles of society with high social credibility.

　　In this context, CFPA put forward the development strategy of "shifting towards an internationalized funding foundation", covering both international financing and international assistance, as well as the implementation of public financing and nurturing grass-roots NGOs to further expand the its influence and benefit more vulnerable groups.

　　Since 2000, CFPA  has increased efforts on exploring a path of internationalization. It not only cooperates with international organizations, agencies and enterprises in the field of China’s poverty reduction, but also explores the way of going abroad to undertake international obligations. On January 7, 2005, CFPA, jointly with Mercy Corps, donated drugs valued $ 44.38 million to Indonesia's tsunami-affected areas; From August and September 2005, CFPA and Mercy Corps jointly launched the activities to provide assistance for the people in the areas hit by typhoons and hurricanes in China and America. In November 2005, CFPA and Islamic relief international organizations jointly carried out the research on post-quake needs of Pakistan and donated materials worth 300,000 Yuan.

　　In April 2007, the Third Meeting of the Fifth Executive Council of CFPA put forward the overall development strategy of "shifting towards a funding foundation for international development". The brand project - "Maternal and Infant Health 120 Project" took the lead to provide aid for African country Guinea-Bissau in 2007 and the first batch of aid materials worth 4 million Yuan was sent to Guinea-Bissau in March 2008.

　　In 2008, CFPA carried out a feasibility study on assistance to Sudan.

　　In October 2009, a project delegation composed of five members including the Secretary-General Yang Qinghai headed by Executive Vice President He Daofeng completed the field survey in Sudan. The survey was conducted to position relief projects, partners and cooperation mode. After that, it successively developed the three-year work plan for international development of CFPA, the near future development plan and the specific aid projects for Sudan.

　　On December 1, 2009, Department of International Department was established. On December 11, the first batch of aid materials was sent to Sudan and arrived in the country in January 2010. The materials were respectively donated to 12 Maternal and Child Health Hospitals in Sudan and the returned Sudanese refugees.

　　In addition, CFPA also carries out a lot of work through international cooperation funding, international aid and international exchange in other humanitarian rescue fields. In June 2009, as the official partner of World Food Programme (WFP), it participated in the 2009 "End Hunger - Walk the World" activity jointly sponsored by WFP, TNT and DSM Group. This event in Mainland China is an important part of the global charity walk activity and it is designed to raise money to end child hunger as soon as possible and call on all circles of society to attach importance to child hunger and malnutrition. The funds raised through this event in China was used in the “School Feeding” project launched by WFP in Cambodia and the “Nutrition Meal” project launched by CFPA in Wenchuan earthquake-hit areas of Sichuan Province. On August 14, 2009, CFPA and Sina issued Morakot relief fund-raising initiatives and, through Sohu, Baidu and the Central People's Broadcasting Station, called on the public to raise special funds to carry out rescue work. As the first national foundation responding to the rescue advocacy, CFPA again enhanced its image in international disaster relief field.

　　In the future, CFPA will cooperate with domestic and foreign organizations, agencies and enterprises to carry out aid work based on the situation of Africa and surrounding countries in exploring the way of internationalization.

　　【Public financing activities】 It is one of the ways for CFPA to implement the strategy of “shifting to a funding foundation”. In recent years, through building the SMS donation platform jointly with mobile operators and service providers, building the monthly contribution platform jointly with banks, existing bank donations, post office donations, on-site donations, online donations, fund-raising boxes and public donation hotline, CFPA has improved the public donation platforms and the public can easily participate in the public welfare activities organized by CFPA.

　　In 2008, CFPA held various public fund-raising activities, especially earthquake relief activities to stimulate the public's enthusiasm for participation. Through various channels it built, the public made 675,000 donations, amounting to 48.36 million Yuan.

　　In 2009, it continued to use the platforms built by various assistance projects for the donors, volunteers, social elites and beneficiaries to conduct interactions and make moving stories and take actions through holding meetings of donors and beneficiaries and organizing donors to visit project areas. It put forward the modern concept of charity of “sharing happy life with public participation”, carried out the "Poverty Alleviation in China" 10699999 national public action; launched public goods - "Heart Foundation" individual model, business model, star model and university model; and established a comprehensive platform- happy life network integrating channels, promotion, services and management.

　　In its 20th anniversary awards ceremony held on April 1, 2009, the CPC Central Committee Political Bureau Standing Committee of the CPPCC National Committee Chairman Jia Qinglin delivered an important speech and proposed to "strive to foster the donor culture with Chinese characteristics, firmly establish the modern public philosophy of 'involvement of everyone in public welfare', actively build a modern public service management platform and mobilize all sectors of society to actively participate in poverty alleviation". Member of the Political Bureau of the CPC Central and Vice Premier Hui Liangyu, Vice Chairman of the Tenth National People's Congress Gu Xiulian, Vice Chairman of the Standing Committee of the NPC Zhou Tienong, former NPC Vice Chairman Cheng Siwei, CPPCC National Committee Vice Chairman Zhang Rongming and Vice Chairman of the Ninth CPPCC National Committee Wang Wenyuan attended the event.

　　【"Social Organization 5.12 Action Forum & Public Welfare Project Exchange Exhibition"】Based on the theme of healthy development of industry and civil society, on August 12, 2009, 21 well-known social organizations including key members of "China NPO self-discipline action" - China Foundation for Poverty Alleviation, Narada Foundation, the Amity Foundation, China Youth Development Foundation and China Association of Non-Profit Organization (CANPO) jointly sponsored the "Social Organization 5.12 Action Forum & Public Welfare Project Exchange Exhibition" and achieved certain results.

　　To sum ​​up the experience and lessons of NGOs in disaster relief and learn from international successful disaster relief experience to provide a thinking and action reference for NGOs’ post-quake reconstruction in Wenchuan of China and China’s disaster relief in the future, CFPA organized and entrusted a number of agencies and experts to conduct the project with the theme of

　　"5 • 12 Action Revelation: Research on Social Response to Wenchuan Earthquake". The study results were presented in seven published works, namely "Distress regenerates a nation: Wenchuan earthquake witnesses the growth of China's civil society", "Response to Wenchuan Earthquake – analysis of China’s disaster relief mechanism", "NGO participation in the study of Wenchuan earthquake emergency relief", "NGO participation in the study of transitional settlement for Wenchuan earthquake", "NGO participation in the study of post-Wenchuan earthquake reconstruction", "Responsibility • Action • Cooperation – Case Study on NGO participation in Wenchuan earthquake relief", "catastrophe and the NGO - challenge and response from the international perspective", and published in the Forum.

　　At the 5.12 Action Forum of social organizations, Deng Guosheng, Xiao Yanzhong and other relevant experts delivered lectures on seven issues, namely "emergency disaster relief", "transitional resettlement period," "post-disaster reconstruction phase," "participation, cooperation and sustainability", "analysis on the disaster relief donation management mechanism", "social participation and civic consciousness" and "global disaster relief experience", and more than 50 invited guests made interactive comments. The participants also conducted discussions on six topics, namely "new models for public welfare cooperation", "the sustainability of post-disaster reconstruction projects", "transparence, credibility and donors’ rights", "venture philanthropy and social enterprise", "NGO relief capacity building" and "special population assistance". CFPA vice chairman He Daofeng made a summary report titled "the evolution of ideal in a secular environment".

144  social organizations including China Foundation for Poverty Alleviation attended the exhibition for exchanges of public welfare projects.

　　To promote the development of grass-roots NGOs and foster efficient NGO industrial chain, the conference designed and held the public welfare project bidding information release conference. Seven public welfare organizations including CFPA and Narada Foundation released public project bidding information.

　　"Social Organization 5.12 Action Forum & Public Welfare Project Exchange Exhibition" has drawn high attention from society and is dubbed by media as one of the largest most influential events in public welfare field in 2009. When people review and observe the development of civil society of China in 2009, the forum again aroused the high attention of the public. At the "First Forum of Peking University on the Development of Civil Society" held on January 21, 2010, it was listed among the "Top Ten Events in the Development of Civil Society of China in 2009". It is said that "at this grand event co-sponsored by 21 well-known social organizations and participated by more than 150 NGOs, more than 80 enterprises, more than 50 experts and scholars, over ten international agencies and nearly 100 media, the participants not only exchanged experience, but also came to agreement on the cooperation in many public welfare projects. It is one of the landmark events in China’s social field and the energy of NGOs for organizing activities has been given to full play, reaching a new level".

　　In the 2009 public welfare driving force appraisal activity jointly carried out by China Social Work Association, the "Public Good Times" and other social welfare organizations, 5.12 Forum was again listed among 2009 "Top Ten Public News" with a report titled "First Public ‘Fair’ Convened in Beijing”.